Fangoria's Content Strategy (Jonathan Castella's Blog Post #4)

 One organization I tend to follow quite closely on social media is that of horror centered magazine Fangoria. Since I am quite familiar with this brand and have followed it on social media apps like Instagram I have a pretty good idea of their content strategy. One tool Instagram has that the Fangoria account takes advantage of is the ability to pin posts. Pinned posts will appear at the top of a user's Instagram page when you view their account, this makes the pinned posts one of the first things you see on the users page. Instagram allows you to pin up to three posts this way. Fangoria always has its first pinned post advertising the most recent issue of their magazine. Featured in this post is a picture of the most recent issues covered with the description highlighting some of the articles one will find in that issue. This helps bring attention to the magazines, one of the company's primary income streams. The second pinned post is currently advertising Fangoria’s yearly award show The Chainsaw Awards. The post announces where you can watch the award show, when it's airing, who’s hosting it and its featured special stars. This post is cross posted with the horror centered streaming service Shudder, which will be airing The Chainsaw Awards. The third pinned post also advertises the magazine, this one offering a 25% discount code for new subscriptions. This post features a video of a Fangoria contributor, Xero Gravity, getting zombie makeup down by a legendary special effects artist. The process and results are only teased leading to fans seeking out the magazine for more information. Looking at Fangoria’s posts as a whole it is clear that their Instagram does have a very clear theme. Looking at recent posts, much of it is covering press from a recent genre film convention called Fantastic Fest. This press includes interviews with horror icons and exciting announcements related to upcoming films in the genre. All of these posts lead users to avenues in which users can read or see the interviews in full, or to articles which go into greater detail on the announcements. These discussed posts show that Fangoria clearly has a very cohesive, and hopefully successful, content strategy.  

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