Post Monetization YouTube (Jonathan Castella's Blog Post #2)

 Monetization  on YouTube began in 2007 with the YouTube Partners Program, allowing anyone with a certain number of subscribers to make money by posting videos on the site. This would forever change how people interact with the social media site. As the YouTube landscape continued to change over the years monetization would remain in one form or another. As certain kinds of videos waxed and waned in popularity what was being made on the site would also change.  The ways in which people would seek monetization would change, in fact the very act of seeking monetization in of itself is a change. Another change is that now creators on YouTube who want to make the most of their monetization on the site do so by seeking out a higher view count on their videos. Prioritizing monetization on YouTube means  playing to the social media sites algorithm to maximize their viewership. This mentality will forever make the site different from the days before the YouTube Partners Program. Without monetization on YouTube it could not exist in the way it does today. The YouTube of old likely could not exist in today's social media landscape. Those nostalgic of the YouTube of old, like myself, bemoan the loss of it. Monetization is not all bad, it allows creators a chance to profit from the creation. They can then use that money to put back into their YouTube creation allowing the site to have highly produced content from anyone with the means. While monetization sometimes sounds like a scary word in regards to the way it has changed YouTube, it has some good. The chasing of trends and focus on profit over content prevents YouTube from feeling as free as it did before the YouTube Partners Program, and perhaps that is just something people like myself will have to accept.   

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