Social Media and Poppi (Lizzy Sblendorio Post #4)

 



Poppi is a prebiotic soda that is reinventing soda. With only 5grams of sugar, poppi is taking over. The Instagram handle is @drinkpoppi and they are constantly posting. With just today having 2 posts, they reach audiences of people. They include pop culture references in their posts and very bright/vibrant colors to attract others. None of their social media posts are ever dark and gloomy. 

When we think of social media, we want active posts, beautiful colors and images that speak to us. That is what poppi is all about on their social media pages. They attract a certain audience of individuals who would/have bought this product. Their posts are connected to a larger theme of bright colors. 

Their strategy seems simple. Their photos are all connected to poppi, soda and colors that are vibrant. Their main goals seem to attract people to poppi and away from soda as we know it. They want individuals to try their products and taste the difference! 

Back in August when Taylor Swift announced her new album, poppi reacted with an 'orange glittery soda can' with a caption of "glitter gel pen moments with glitter covered cans in 3...2...1!" Its marketing like this that attracts young people and targets its exact group of people. 

https://www.instagram.com/p/DNQ6pYmOYo5/



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