YouTube Analytics: How They Changed the Site (Jonathan Castella's Blog Post #7)

As someone who grew up with YouTube, I was drenched in YouTube culture from a very young age. Due to this I have always been aware, to some extent, of analytics on the site. Stemming from a long obsession, which is still held, with numbers and statistics. As a child this came across as an obsession with following popular YouTubers' subscriber count and view numbers. I would frequent the website SocialBlade to see how my favorite YouTubers were doing and anxiously watch them climb up (as well as drop down) the list of most subscribed channels. This era of YouTube, for the most part, is over. Not to say analytics no longer matter on the site; if anything, they have become more important than ever on YouTube. They dictate what is being created on the site every day. Analytics significantly influence the type of videos produced on the site, surpassing even the influence of traditional YouTube. No longer are the most subscribed to channels independent creators, but instead are large organizations and companies. I think this is largely due to analytics. Large companies have much more infrastructure to analyze this data and figure out the most effective style of content. Not only this, but they also have the money to implement these ideas on a much larger scale and at a much faster pace. YouTube is a massively bigger platform now than it was as a kid, much more money can be made on it. It makes sense that it would change in this way. The YouTube of my child still exists in some ways, it is just no longer a site-wide community. Instead, it's a much more diverse collection of small communities.


Comments

Post a Comment

Popular posts from this blog

Blogging through Social Platforms- Lizzy's First Blog Post

 There are many forms of blogging especially in today's social media world. What started as the world wide web in 1991 turned into many other social media pages to be created. If we truly think about it, all of these social media platforms are different ways of blogging. X  (Twitter) is short blog posts, Facebook is daily updates blogging, Instagram is picture blogging and Zoom is video blogging. That is basically all that these social medias are about. Sharing news, updates in our lives or telling the world news. This world of social media has completely turned our online resources around. The problem is we cannot believe everything we read on the internet, especially with social media platforms. There are many outside sources or fake news that can spread very fast. Fact checking is a new thing now on Facebook. It says that this page was fact checked. But was it really? Social media is widely becoming a major tool in our lives. This does not mean it should consume us. In a wo...
Read more

"Anonymous Member" (Lizzy Sblendorio Post #5)

Image
  The Anonymous Member on the social media app, Facebook, has become a new feature that many like but others do not. With this feature, members of Facebook can comment or post into a group anything under 'anonymous member'. Is this privacy setting too much or is it a good thing. One thing to remember is to never believe everything you read on the internet. What is a puzzle in itself is whether or not that person with a cute profile is actually the real person. What I mean by that is anyone can create a profile on Facebook, how do you know that all of their information is correct? You simply do not. Privacy has become a little too common in my opinion. There are not enough steps to verify your real information. That is why I do not like the anonymous feature on Facebook. What if someone says something hurtful or a threat and they are listed as a anonymous member? Yeah it can trace back to their normal profile but what if that person does not exist. Being invisible is all over so...
Read more

Users of the World, Unite! Review (Zoe Manalo Post #3)

  Users of the World, Unite! What Kaplan & Haenlein Teach Us About Social Media Zoe Manalo (Post #3) For this week I wanted to focus on one of the readings. When we think of social media today, it may feel like it's been around for awhile. Facebook, YouTube, Instagram, and the list goes on. But back in 2010, Andreas Kaplan and Michael Haenlein published an articled titled Users of the World, Unite! that helped define what social media is and why it matters. Now it's 2025 and their article still shapes how we think about online platforms.  Kaplan and Haenlein described social media as a group of Interned based applications built on the Web 2.0., where users create and share information. They don't just consume what they come across. This shift from doom scrolling, or passive to active participation is what makes social media a tool. Kaplan and Haenlein broke social media into six categories: collaborative projects, blogs and microblog, content communities, social network...
Read more