Hashtags and Community, Zoe Manalo (Post #10)

 

Hashtags and Community



Zoe Manalo, Post #10

    This week's focus on social media and community made me think about how hashtags operate as more than simple metadata. They're a means of participation. On platforms like TikTok, Instagram, and X use hashtags like #BookTok allows users to organize conversations and can even point to shared identity and similarities. Through these small digital gestures, people can connect across the world and institution, forming what Henry Jenkins (2013) describes as participatory culture, spaces where audiences aren't just consuming content, but actively creating, curating, and shaping it together. 

    In this sense, hashtags function as entry points into participatory networks. They encourage users to remix trends, respond to others, contribute to collective storytelling. What starts as a tag becomes a self sustaining community built on engagement and visibility. 

    At the same time not all hashtags are equally inclusive. The openness that defines participatory culture can also reproduce exclusion depending on whose voices are amplified or ignored. Still, hashtags continue to represent on of the most accessible ways to see participatory culture in action, where a single symbol (#) transforms isolated posts into community. 

    How might we design or moderate spaces to strengthen participation without losing authenticity. 

Comments

  1. It's so fascinating how language and symbols change, because it wasn't that long ago that # was just the number sign! I thought #BookTok was a great example to use here because communities are often built around books (think book clubs) and I think it's such a reflection of life that #BookTok became an online community.

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